Saturday, May 14, 2011

Store Brand Baby Formula Wins in Court

This is a Sponsored post written by me on behalf of for SocialSpark. All opinions are 100% mine.

Have you ever given your baby store bought formula?  Or have you been under the impression that name brand formula is the only way your baby can be nourished besides breast milk?   Many, many years ago when my girls were on formula  things were a little difficult.  We did not have any success with breast feeding and both girls has some serious problems especially my oldest daughter.  So our option was a very expensive specialized formula.  I would have been so thrilled if I could have found a store bought formula that offered so many varieties.  I am pretty sure at least my youngest daughter would have been able to benefit from on of their formulas.

If you are struggling right now with the cost of Name brand formulas you check out  and look around.  There is a lot of information and you just made find out that you can save a lot of money by switching to store brand.  While your on their website be sure to sign up to have a coupon for Store Brand Formula sent to you.  Click, Recieve a Coupon on the bottom left-hand corner.

Recently Store Brand formula won a major victory in U.S. Circuit Court which upheld a $13.5 million false advertising claim against Enfamil Maker Mead Johnson. 

“As the litigation history of the parties demonstrates, despite having twice been restrained from disseminating misleading advertising, Mead Johnson continued to do so,” Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising.”

"The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated," said Perrigo Chairman and CEO Joseph C. Papa in a statement. "We also appreciate the Court's recognition that PBM could lawfully compare its products to national brand products."

For more information on the court ruling you can read about it in Business Week.

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